welcome to

The agency empowering sustainable fashion brands on their way to success

Camille Patthey

As a powerful force for change, fashion is leading the way toward a better future. I believe fashion brands are uniquely positioned to revolutionize fashion's impact on people, planet and culture. This conviction drove me to found Commercialising Creativity, empowering tomorrow's fashion pioneers to launch, scale and succeed.

my experience

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numbers

1370

Experience hours

120x

personal growth

About OUR FOUNDER

Passionate about driving positive change in the fashion ecosystem, I bring over a decade of luxury brand expertise. Specialised in brand scaling, commercial innovation, sustainability initiatives, project design and management. Proven track record in bridging creation and commerce while leading high-impact industry initiatives. Combines deep sector knowledge with a forward-thinking approach to drive sustainable growth. Leverages a strong global network of industry partners to accelerate brand development and industry transformation.
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In 2022, the agency was recognised as a company with positive social impact by Innosuisse – Swiss Innovation Agency.

Learn more about:

Founder, Camille Patthey

WE BUILD trusting partnerships through deep understanding, combining our expertise and creativity to design TAILOR-MADE STRATEGIES AND TARGETED ACTIONS that drive your brand forward.

commercialising creativity

introduction

life is about making an impact today

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paul hills

work hard
play harder

Sand dunes — may 2020

new zeland— may 2020

travel nomad

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Services
fROM STRATEGY TO ACTION

BRAND DEVELOPMENT

A goal without a plan is just a wish. — Antoine de Saint-Exupéry, French writer and pilot

There is only one magic formula to bring your vision to fruition: The development of a strong and singular value proposition, coupled to a strategy that defines your brand’s concept, its purpose, its DNA, its aspirational target, its positioning, its goals and how to achieve these. We lead you in the development of your brand strategy by designing a brand platform with you, also known as “brand bible”. This synthesis tool allows you to structure the reflection, to guide the actions related to your brand and to ensure consistency in communication and marketing actions.

SUSTAINABILITY STRATEGY

There is no beauty in the finest cloth if it makes hunger and unhappiness, Mahatma Gandhi

We advise you in the improvement of your commitment to sustainability and analyse what efforts and improvements it requires for your company. We support you in the design of a purpose driven business model and the development of the strategic realignment of processes that benefits people and the planet. We lead you in the development of a holistic, viable and credible sustainability strategy.

COLLECTION PLANNING & MERCHANDISING

When business and creativity work hand-in-hand

A product offer is more likely to meet the requirements of buyers and consumers if it is calibrated to its target markets, to evolving distribution networks and upcoming trends. We lead you in the planning of your collections to give this a business orientation while respecting your DNA. We advise you in the structure of your offer, and in the development of a consistent approach to pricing and margins. So we help you save resources, time and costs while staying true to your creative vision.

SALES & DISTRIBUTION STRATEGY

Sales and distribution are vital to generate revenue and grow your brand

We develop client-centric b2b strategies aligned with your commercial goals. We identify potential markets and targets in accordance with your design codes, your resources, your positioning, and your aspirational target. This gives you a clear understanding of your targeted customers and of the market. This enables you to plan and manage different sales approaches.

ServiceS
fROM STRATEGY TO ACTION

Strategic advisory services

BRAND DEVELOPMENT

A goal without a plan is just a wish
‍Antoine de Saint-Exupéry, French writer, poet, journalist and pioneering aviator

We help shape your unique vision into a powerful brand strategy. Together, we'll create your brand platform - a roadmap that aligns your identity, goals, and actions to ensure consistent, meaningful growth.

SUSTAINABILITY STRATEGY

Creativity stands for renewal and experiment, and embracing circularity models has naturally become a hugely resourceful way to transform the fashion industry
‍Pascal Morand, Executive President, Fédération de la Haute Couture et de la Mode

We guide your transition to conscious business by analyzing impact and unlocking circular opportunities. Together, we'll design sustainable strategies that benefit both your business and our planet.

COLLECTION PLANNING & MERCHANDISING

When business and creativity work hand-in-hand

We align your product offer with market demands while preserving your creative identity. Our strategic planning optimises your product mix, pricing, and margins to drive profitability without compromising vision.

Commercialising Creativity service: Fashion Collection Planning and Merchandising

Commercialising Creativity service: Fashion Sales and Distribution Strategy

SALES & DISTRIBUTION STRATEGY

You need to create to sell. You need to sell to create
Jonathan Anderson, fashion designer and the founder of JW Anderson

We help fashion brands create targeted B2B strategies that match your brand identity and goals. By analyzing markets and identifying ideal partners, we enable focused, effective sales planning.

Operational management services

PROJECT & EVENT MANAGEMENT

From commercial to cultural, we make the subject live beyond the object

We bring your brand DNA to life through expertly crafted events and experiences. From launches and showrooms to pop-ups, we design and execute customised projects that elevate your brand visibility.

Commercialising Creativity service: Project and Event Management

PARTNER’S NETWORK

To offer you a holistic service, we work in collaboration with trusted partners from following fields:

Production Management
Manufacturing
Communication and PR
Photography

Please contact us for further information about our custom offers.

TESTIMONIALS

Camille gives us the opportunity to offer entrepreneurs active in the fashion industry a very specific expertise for the development of their brands. All the feedback we have had from the entrepreneurs we support is extremely positive.

CAROLINE WIDMER, Director PULSE Incubator HES

Testimonial Mikael Vilchez Founder Forbidden Denimeries

Efficient, competent and reactive, Camille is a precious help in the development of emerging brands. In addition to her rich expertise in the fashion industry, Camille has great human qualities and an impeccable work ethic.

MIKAEL VILCHEZ, Founder and Creative Director Forbidden Denimeries

Testimonial Olena Griesser Founder Palmagente

I had the pleasure of working with Camille for 3 years and I can't recommend a better fashion expert! Thanks to her strategic mindset, she has the exceptional ability to focus on long-term objectives while being creative and innovative, always finding solutions to bring brands to the next level.

OLENA GRIESSER, Founder and Creative Director Palmagente

PORTFOLIO

COMPANIES & INSTITUTIONS

EU research project: CENTRINNO – A new industrial revolution that puts citizens at the core of sustainable transformation
Expert in sustainable textiles and fashion
TEXAID RETAIL SOLUTIONS
Development of customised & professional B2B solutions for brands & retailers to keep pre- & post-consumer textiles in the circle
PULSE INCUBATOR HES
Mentor innovative and high-potential fashion start ups
SWISS FASHION ASSOCIATION
Project Designer and Manager FUTURE SWISS FASHION - The first b2b initiative for emerging Swiss sustainable brands
LE GESTE
Mentor fashion designer in-residency
MODE SUISSE
B2B management, designer liaison

FASHION BRANDS (selection)

AQVAROSSA – Ethically crafted luxury
ARIENNE BIRCHLER
BELLAVENDER – Art garments
BELLEMERE NEW YORK – Sustainable cashmere
FORBIDDEN DENIMERIES - Conscious denim couture
HORIZON ATHLETIC – Ethical, eco swimwear & activewear
IMAN AMA - Circular luxury handbags
LUNDI PISCINE – Upcycling clothing & accessories
PALMAGENTE – Inclusive Swiss made swimwear
MAMA TIERRA – Driving gender equality through sustainable accessories
MOYA KALA – Ethical lingerie & loungewear
ULALAND – Slow fashion accessories
STUDIO REMO – Reconnect fashion with nature
RAFAEL KOUTO – Upcycling couture
VYN - Long Luxe Sneakers