welcome to
The agency empowering sustainable fashion brands on their way to success
Camille Patthey Founder Commercialising Creativity
Camille Patthey


Fashion has always been a force for change. This is why it is key in the transition towards a circular economy. I believe that in this transformation, emerging fashion brands have a crucial role to play because of their agility, their ability to capture the Zeitgeist, to rethink and to reinvent fashion's impact on people, planet and culture. Driven by this conviction, I founded Commercialising Creativity, an agency empowering the next generation of purpose-driven, sustainable fashion brands on their way to success with a keen emphasis on launching and scaling their businesses.

my experience

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numbers
1370
Experience hours
120x
personal growth
About our Founder: Camille Patthey

About OUR FOUNDER

My driving force lies in the alliance of my competences, my passion for the fashion industry and my commitment to contribute to positive system change within this industry. With over 10 years experience in fashion, I have acquired a sharp commercial awareness, a strong network and expertise in the development and the management of fashion brands in the luxury segments.
Since 2018, I have been involved in promoting emerging fashion designers especially in my role as Director of the Swiss Fashion Association. In 2019, I founded Commercialising Creativity to dedicate myself to the individual and tailor-made support of sustainable fashion creators.   
In 2022, the agency was recognised as a company with positive social impact by Innosuisse – Swiss Innovation Agency.

Learn more about:

TO ACCOMPANY YOU ON YOUR ENTREPRENEURIAL ADVENTURE, WE TAKE THE TIME TO UNDERSTAND YOU AND TO BUILD A TRUSTING RELATIONSHIP WITH YOU BASED ON SINCERITY, MUTUAL INSPIRATION, AND EFFICIENCY. WE THEN USE OUR Expertise, CREATIVITY, AND INTUITION TO DESIGN TAILOR-MADE STRATEGIES AND TARGETED ACTIONS FOR YOUR BRAND.

commercialising creativity

introduction

life is about making an impact today

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paul hills

work hard
play harder

travel nomad

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Services
fROM STRATEGY TO ACTION

BRAND DEVELOPMENT

A goal without a plan is just a wish. — Antoine de Saint-Exupéry, French writer and pilot

There is only one magic formula to bring your vision to fruition: The development of a strong and singular value proposition, coupled to a strategy that defines your brand’s concept, its purpose, its DNA, its aspirational target, its positioning, its goals and how to achieve these. We lead you in the development of your brand strategy by designing a brand platform with you, also known as “brand bible”. This synthesis tool allows you to structure the reflection, to guide the actions related to your brand and to ensure consistency in communication and marketing actions.

SUSTAINABILITY STRATEGY

There is no beauty in the finest cloth if it makes hunger and unhappiness, Mahatma Gandhi

We advise you in the improvement of your commitment to sustainability and analyse what efforts and improvements it requires for your company. We support you in the design of a purpose driven business model and the development of the strategic realignment of processes that benefits people and the planet. We lead you in the development of a holistic, viable and credible sustainability strategy. 

COLLECTION PLANNING & MERCHANDISING

When business and creativity work hand-in-hand

A product offer is more likely to meet the requirements of buyers and consumers if it is calibrated to its target markets, to evolving distribution networks and upcoming trends. We lead you in the planning of your collections to give this a business orientation while respecting your DNA. We advise you in the structure of your offer, and in the development of a consistent approach to pricing and margins. So we help you save resources, time and costs while staying true to your creative vision.

SALES & DISTRIBUTION STRATEGY

Sales and distribution are vital to generate revenue and grow your brand

We develop client-centric b2b strategies aligned with your commercial goals. We identify potential markets and targets in accordance with your design codes, your resources, your positioning, and your aspirational target. This gives you a clear understanding of your targeted customers and of the market. This enables you to plan and manage different sales approaches.

ServiceS
fROM STRATEGY TO ACTION

Strategic advisory services

BRAND DEVELOPMENT

A goal without a plan is just a wish
Antoine de Saint-Exupéry, French writer, poet, journalist and pioneering aviator

There is only one formula to bring your vision to fruition: the development of a strong and singular value proposition, coupled to a strategy that defines your goals and how to achieve them. We lead you in the development of your brand strategy by designing a brand platform with you, also known as “brand business plan”. This essential tool allows you to structure your reflections, guide your actions, and ensure consistency in all matters related to your brand.

Commercialising Creativity service: Fashion Brand Development", Commercialising Creativity
Commercialising Creativity service: Fashion Sustainability Strategy

SUSTAINABILITY STRATEGY

Creativity stands for renewal and experiment, and embracing circularity models has naturally become a hugely resourceful way to transform the fashion industry
Pascal Morand, Executive President, Fédération de la Haute Couture et de la Mode

No matter where you are on your journey to becoming a conscious business, we help you to create or develop your commitment to sustainability. We analyse your impact and identify opportunities for improvement. We encourage you to embrace circularity by translating circular principles into business opportunities. This can be achieved by designing a circular business model and a strategic realignment of processes that benefit people and the planet.

COLLECTION PLANNING & MERCHANDISING

When business and creativity work hand-in-hand

A product offer will most likely meet the requirements of buyers and consumers if it is well calibrated to its target markets, evolving distribution networks and upcoming trends. We guide you in the planning of your collections to give these, a business orientation while respecting your DNA. By advising you on the structure of your offer and developing consistent pricing and margins, you save time, resources and costs while remaining true to your creative vision.

Commercialising Creativity service: Fashion Collection Planning and Merchandising
Commercialising Creativity service: Fashion Sales and Distribution Strategy

SALES & DISTRIBUTION STRATEGY

You need to create to sell. You need to sell to create
Jonathan Anderson, fashion designer and the founder of JW Anderson

We develop client-centric b2b strategies aligned with your commercial goals, identifying potential markets and targets in accordance with your values, design codes, positioning, and aspirational targets. This gives you a clear understanding of your targeted customers and of the market, enabling you to plan strategic sales approaches.

Operational management services 

PROJECT & EVENT MANAGEMENT  

From commercial to cultural, we make the subject live beyond the object

We create compelling experiences for your target audience to bring your brand DNA to life. With a creative and innovative approach, we design, plan, and manage custom-made projects and events to increase your brand’s credibility and visibility. We offer events such as brand and product launches, showrooms, trade shows, collection presentations, trunk shows and pop up stores.

Commercialising Creativity service: Project and Event Management

PARTNER’S NETWORK

To offer you a holistic service, we work in collaboration with trusted partners from following fields: 

  • Production Management
  • Manufacturing
  • Communication and PR
  • Photography

Please contact us for further information about our custom offers. 

TESTIMONIALS

Camille gives us the opportunity to offer entrepreneurs active in the fashion industry a very specific expertise for the development of their brands. All the feedback we have had from the entrepreneurs we support is extremely positive.

CAROLINE WIDMER, Director PULSE Incubator HES  




Testimonial Mikael Vilchez Founder Forbidden Denimeries

Efficient, competent and reactive, Camille is a precious help in the development of emerging brands. In addition to her rich expertise in the fashion industry, Camille has great human qualities and an impeccable work ethic.

MIKAEL VILCHEZ, Founder and Creative Director Forbidden Denimeries




Testimonial Olena Griesser Founder Palmagente

I had the pleasure of working with Camille for 3 years and I can't recommend a better fashion expert! Thanks to her strategic mindset, she has the exceptional ability to focus on long-term objectives while being creative and innovative, always finding solutions to bring brands to the next level.

OLENA GRIESSER, Founder and Creative Director Palmagente




PORTFOLIO

COMPANIES & INSTITUTIONS
FASHION BRANDS (selection)

Features

Problem Solver

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Critical Thinker

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Logical Visioner

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PERSUASIVE leader

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Problem Solver

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WORK ETHIC

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Journal
Le Geste x Centrinno: Fashion Design Residency
News
Mentoring the fashion designers in the "Le Geste x Centrinno" residency at La MACO (Manufacture collaborative)
MORE
FW23 Sustainable Fashion Report
Talk
Pavillon Sicli, Rte des Acacias 45, 1227 Geneva
March 31, 2023 5:00 PM
FW23 Sustainable Fashion Report
Summit
The city that reduces, recovers, recycles
February 10, 2023 10:00 AM
FW23 Sustainable Fashion Report
Summit
Edition #5 - Active Alliances for Positive Fashion
January 18, 2023 10:00 AM
FW23 Sustainable Fashion Report
News
Course completed "Business Growth for Social Entrepreneurs", Innosuisse - Swiss Innovation Agency, ZHAW Schoof of Management and Law
November 25, 2022 12:17 PM
FW23 Sustainable Fashion Report
Jury
Participation to jury
November 18, 2022 2:20 PM
FW23 Sustainable Fashion Report
Talk
Talk with Jemoli CEO Nina Müller, Patrizia Hermann, Sustainability Ambassador, Karen Fleischmann & Camille Patthey
March 26, 2022 2:00 PM
FW23 Sustainable Fashion Report
Project
Swiss Fashion Association: Launch of the new initiative
February 15, 2022 10:50 AM
FW23 Sustainable Fashion Report
Jury
Fondation Hans Wilsdorf
FW23 Sustainable Fashion Report
Talk moderation
Design Biennale Zürich 2021
August 29, 2021 1:00 PM
FW23 Sustainable Fashion Report
Project
International Fashion Accademy Paris, Le New Black
FW23 Sustainable Fashion Report
Workshop
Swiss Fashion Association

VALUES

Our core values are at the cornerstone of our business and help to ensure that we embrace the highest standards in everything we do. Together, they create a harmonious symphony by complementing and enhancing each other.
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TRANSFORMATIVE IMPACT
We promote a business culture oriented towards sustainability to achieve positive system change
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FORWARD-THINKING
We think ahead to capture and anticipate trends and future values to stay relevant in an industry in which the only constant is change
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INTERCONNECTEDNESS
We connect fashion brands within commercial, cultural, and medial networks, and embrace an interdisciplinary approach
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COLLECTIVE INTELLIGENCE
We use the principle of collective intelligence and a fluid organisational structure that allows us to assume multiple roles and to cultivate each team member’s unique strengths
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INTEGRITY
We are trustworthy, mindful and authentic